Weed B Gon - Prickly

Weeds are annoying. So are pre-roll ads. And in both cases, the sooner you deal with them, the less annoying they are.

To show this, we partnered with Google on a pre-roll campaign, where in addition “Skip ad” viewers could also choose to “Kill Prickly.” Choosing to kill this annoying weed would fast-forward the video, to Weed B Gon being used to kill the weed.

98% of viewers either killed the weed or watched the ad all the way through, making it one of the most-watched-through skippable pre-rolls ever.