Welcome Home Jars
In 2023, Canada is set to welcome over 400,000 new Canadians. But the move to a new place can be daunting, including everyday activities like grocery shopping. So Kraft Peanut Butter partnered with Duolingo to update its iconic jar, to give new Canadians their first taste of their new home, in their first language.
Client
Kraft Peanut Butter
Year
2023
AD: Devon Clarke
CW Joseph Thomas