Welcome Home Jars

In 2023, Canada is set to welcome over 400,000 new Canadians. But the move to a new place can be daunting, including everyday activities like grocery shopping. So Kraft Peanut Butter partnered with Duolingo to update its iconic jar, to give new Canadians their first taste of their new home, in their first language.

Client
Kraft Peanut Butter

Year
2023

AD: Devon Clarke

CW Joseph Thomas