Heinz - World’s Driest Taste Test

Turkey, mashed potatoes and roast beef are touted as the true heroes of Thanksgiving. But those foods often end up dry and underwhelming, leaving it to gravy to save dinner. To reposition Gravy as the true Thanksgiving staple, we launched a social experiment where we dried out Thanksgiving classics and forced ten unsuspecting people to eat them - seeing how long they could last before begging for gravy.