Coors Light - #TheFantasyLife

Coors Light had a problem. It wanted to appeal to football fans without being the NFL’s official sponsor. So we tapped (get it?) into second-screen experiences, and decided to become the (un)official beer of fantasy football. Each week, we created unique content based on fan submissions, from professionally-designed logos based for dumb team names to league trophies that could change colours and chill their beer.