Over the course of my career, I’ve had the pleasure of working on a range of projects and bits that don’t fall into any particular campaign or bracket.
Molson asks fans to Respect the Process.
Often seen as a less-than-premium beer, Molson Canadian set out to prove its brewing credentials to consumers. During the backdrop of the 2016 World Cup of Hockey, we did this by associating the craft it takes to excel in beermaking with the fortitude it takes to make it to hockey’s biggest stage.
KitKat Chunky got 20% Chunkier.
That proved an issue for Brent Burns.
When Kitkat made their Chunky even Chunkier, noted KitKat enthusiast didn’t take to it too well. So he needed to find a new way to enjoy this bar.